Consumers Turn to Technology to Take Control of Their Health

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Consumers may practically take their health into their own hand’s thanks to health-monitoring devices. In October 2022, 97 million US customers utilized some form of a health monitoring device, but 37 million used these technologies on a daily basis.

“Connected Wellness: Tracking the Rise of Health-Tracking Technology” delves into who and how often people use health trackers. We polled a census-balanced sample of 2,668 U.S. consumers to find out which health-tracking devices and applications have won their hearts.

Consumers may practically take their health into their own hand’s thanks to health-monitoring devices. In October 2022, 97 million US customers utilized some form of a health monitoring device, but 37 million used these technologies on a daily basis.

“Connected Wellness: Tracking the Rise of Health-Tracking Technology” delves into who and how often people use health trackers. We polled a census-balanced sample of 2,668 U.S. consumers to find out which health-tracking devices and applications have won their hearts.

Even among early adopters, few consumers incorporate health-related devices into their daily lives. Only 18% of all customers use wearable technology on a regular basis, and only 14% use health-tracking applications and websites on a daily basis.

This is merely the beginning of a much larger tale about how health and wellness tracking technology is changing customers’ attitudes toward their health and fitness. Download the study to discover more.