Allison+Partners, global marketing, and communications consultancy released a new study today that examines the impact of the pandemic’s record-breaking surge in digital health expenditure and tech use on health tech firms. The report also outlines the difficulties and opportunities for marketing and communications professionals who are in charge of delivering their stories across the healthcare ecosystem.
Allison+Partners’ Health practice determined that the health tech market is primed for a pendulum swing from B2C to B2B solutions after completing a meta-analysis of current trend studies, interviews with health tech entrepreneurs and private equity firms, and a poll of 500 senior and C-suite health professionals about the seismic shifts taking shape throughout the sector.
“In recent years, technology has shown immense promise to alter how we engage with and deliver healthcare.” “At the same time, accelerated innovation in consumer-facing areas like telehealth has highlighted the critical role backend technologies play in delivering a more seamless patient experience, creating even more opportunity for brands focused on modernizing healthcare infrastructure,” said Jamie Rismiller, executive vice president, Allison+Partners Health.
Some of the study’s significant findings are as follows:
- There is more trust in the healthcare experience as a result of the fast adoption of technology during the previous two years.
- Leaders in health technology must be aware of the basic hurdles that must be solved in order to achieve Health 4.0 – an ideal future state in which technology combines our currently fragmented healthcare system.
- The opportunities exceed the challenges; infrastructure-focused solutions can help speed up the transition to the next stage of digital health.
- Backend technologies are predicted to be the next frontier for investors and health tech firms, meaning that the B2B business will become more crowded than ever before.
These findings imply that, in order to be successful, health tech storytellers must clearly describe how their company’s technology will continue to drive industry changes as we approach a new post-pandemic period. Allison+Partners Health has developed a new tool to help businesses tell their stories and communicate real-world value. Storylab combines agency experience to help clients dimensionalize their stories across many verticals and channels in a way that creates relevance and engages key audiences.
