Videos have become an important marketing tool, almost eighty one percent of companies use video as a marketing strategy. About seventy percent of B2B companies feel that videos positively impacts their return on investments. Videos have helped customer’s gain better understanding of product and services.
It is overwhelming for brands as there are so many videos available online, that to reach above all and to capture viewers’ attention is a task. Today smartphones have taken up most of our time, and people view more content on their devices.
Tip: You have to stand out and make an impression in the first 15 minutes of any video. Consistency is the key to make an impactful branding.
Make an impression with your ‘Logo’: Your logo should make a lasting impression on your audiences mind. They should immediately trigger a recognition in viewers mind. Our brain process images faster than words, so logo remain to be a main takeaway for viewers. Make sure that you display your logo prominently to gain maximum exposure and retention.
Memorable color palette: Our human brain is attracted to colors and images, making use of bright colors. They help in boosting brand recognition. While designing your mobile videos, select a strong color to increase consistency and recognition.
Find your fonts: Choose the correct font as they are an essential branding component. To convey a brand aesthetic, fonts are a vital component. Especially when it comes to mobile videos, brand names and captions must be readable even on smaller mobile devices. Make sure to stick to a font that matches to your brands look and feel.
Make your brand persona: Brands need to stick to a tone in their videos, and should convey a message in the same tone. Your brand can have a comedic, straightforward, motivational, or else an uplifting voice. Take time to choose your brand persona so that viewers can relate to your content. Take time to assess yur audience and their requirement.
Bring it on with intro and outro: The above tips can be combined in to spots; intro and outro. Add a few seconds of your brand content to either side of your video. Make a neat package that will grab viewers’ attention. Make sure your videos have a call to action. You can have buttons such as ‘learn more’, ‘sign up’, ‘download’, or ‘subscribe’ etc.
Mobile videos have become one of the most engaging way to connect with your audience. Make sure to know what works for your brand and when to implement it. Make sure to create memorable mobile videos that reflect your organization and its work.
