We must practice better self-care if we want to maintain our physical, emotional, and financial wellness. Preventative care is a movement that is part of the connected economy of devices and data, and as such, it has several benefits for the consumer-patient after COVID.
In order to better understand the technology trends influencing the increase in preventative care, we looked into this in the research “Connected Wellness: What’s Next In The Connected Economy,” which we did by surveying more than 3,200 consumers.
According to the study’s most striking findings, “148 million consumers of various ages, incomes, and educational levels engaged in some form of preventative healthcare activity, whether it was using a guided meditation app or tracking vitals on a fitness tracker.”
Digital tools like guided meditation and mood enhancers influenced by cognitive behavioral therapy are among the wellness applications that consumers are using to proactively treat their health issues.
Millennials and Gen Z customers are leading the charge when it comes to preventative care, as could be predicted, with their numbers steadily rising since November 2021, when 53% of consumers engaged in some type of preventative healthcare activity.
Over the next months, this proportion rose, reaching 57% of customers who made an online purchase related to preventative healthcare in August.
With 87% of integrated-tech users using at least one wearable device that month, wearables like Apple Watches and smart rings, which can be used to measure and store activity and vitals information, are the primary method of preventative healthcare.
The least amount of mental healthcare applications are used by integrated tech users, yet 75% of them still say they used at least one in August. When compared to November 2021, just 45% of connected customers reported using mental health-related applications, while 75% of them reported using wearables.
